Parthasarathi on the TV Distribution Market in India

“The universal problematic of market definition poses peculiar challenges in multi-lingual and fragmented media markets, like in India,” our Fellow, Vibodh Parthasarathi writes in his article “The Conundrum of ‘Relevant Market’: Market Definition in India’s Complex TV Distribution Business” published in the Indian Journal of Law and Technology.

The article engages with this problematic by taking up the case of the TV distribution market in India, and unravels conceptual and methodological challenges provoked by market definition in complex media landscapes such as India.